Ampere Electric is aggressively expanding its market presence, now serving customers through over 500 touchpoints across India. The company is focused on growth, targeting new markets and geographies while reducing business risks through a rigorous screening process for entrepreneurs, strict guidelines for third-party channel partners, and innovative technology-driven electric vehicle (EV) products.
At present, Ampere Electric connects with customers through 350 electric two-wheeler dealerships and 165 e-rickshaw dealerships. The company’s strategic objective is to reach 500 customer touchpoints nationwide, strengthening its distribution network and enhancing customer access to its EV portfolio.
Recent policy announcements and initiatives by multiple state governments have spurred growth in the e-scooter industry. Several states are offering subsidies for electric scooters, while others are developing comprehensive strategies to support EV adoption. These measures have encouraged new entrants into the market and accelerated the expansion of existing players like Ampere Electric.
Ampere Electric is dedicated to sustainable, long-term business growth. The company operates its own manufacturing units for scooters and rickshaws, ensuring self-reliance and quality control. This vertical integration enables Ampere to meet domestic demand effectively and positions the brand for potential expansion into overseas markets, aligning with the growing trend of Indian manufacturers going global.
Distributors and large dealers are already adapting their business models to capitalize on emerging opportunities. Ampere is focused on delivering the right products at the right prices, maintaining strong relationships with customers and partners alike.
Roy Kurian, COO of E-Mobility Business (2 & 3-Wheeler) at Ampere Electric, emphasized the company's customer-centric approach:
“With an expanding footprint, superior online and offline customer experience, multiple financing partnerships, and customer-friendly schemes, we are building strong trust and confidence among e-scooter buyers, B2B clients, and channel investors across the country. We remain committed to providing complete lifecycle support for all our stakeholders.”
Ampere Electric is actively pursuing bulk orders from corporate bodies, educational institutions, and government organizations to drive B2B growth. This strategy is part of a broader effort to capture greater market share in the evolving EV landscape.
A key factor behind Ampere’s growing popularity is its competitive pricing strategy. The company benefits from state subsidies on electric vehicles and offers attractive, low-cost financing options tailored to customer needs. These advantages, combined with wide product availability, make Ampere e-scooters an appealing choice for consumers and fleet operators alike.
By combining innovation, strategic expansion, and strong stakeholder engagement, Ampere Electric continues to solidify its position as a leading player in India’s electric mobility market.