Ather Energy has launched an exclusive, limited-period discount campaign offering savings of up to Rs 20,000 on its popular electric scooter models, including the Rizta and 450 Series. These special deals are available at all Ather Experience Centres across India until March 31, 2026, creating a compelling opportunity for potential electric vehicle buyers.
The promotion is strategically timed to coincide with the impending discontinuation of the PM E-Drive subsidy, which provides Rs 5,000 for electric scooter purchases and expires on March 31, 2026. Ather aims to make its electric scooters more accessible to a wider audience—especially younger, urban riders—by enhancing affordability before the subsidy ends.
Under this limited-time offer, customers can access a total benefit package worth up to Rs 20,000. This includes:
These benefits apply to all purchases made before the March 31, 2026 deadline at any Ather dealership across India.
With the applied discounts, the Ather Rizta S is now available at Rs 1,04,758 (ex-showroom Mumbai), while the high-performance Ather 450S can be purchased for Rs 1,13,100 (ex-showroom Mumbai) during the promotional period.
Ather has carefully segmented its product lineup to appeal to two key customer groups. The 450 Series is engineered for performance-oriented riders who prioritize acceleration, advanced tech, and a sporty riding experience. In contrast, the Rizta focuses on practicality, comfort, and everyday usability—making it ideal for family use.
As electric vehicles gain traction among Gen Z and young urban consumers, Ather is positioning its scooters as the perfect mobility solution for modern city living. Key features such as connected tech, smartphone integration, and access to the Ather Grid fast-charging network enhance the appeal for tech-savvy riders navigating bustling metros.
The promotion arrives amid a surge in electric two-wheeler adoption across India. Urban buyers are increasingly choosing EVs for their lower running costs, eco-friendly operation, and smart features. By providing additional financial incentives before the PM E-Drive subsidy ends, Ather is actively encouraging more consumers to make the switch from traditional petrol scooters to clean, electric alternatives.